CasinoBrit2026 earns revenue through affiliate partnerships. This page explains exactly how that works and what safeguards we have in place to protect the integrity of our editorial content.
What Is Affiliate Marketing?
Affiliate marketing is a performance-based commercial arrangement in which a website (the affiliate) promotes a third-party product or service and earns a commission when a user completes a qualifying action — typically registering an account with an operator.
This is a widely used and legitimate business model across comparison, review and media websites. In the UK, affiliate marketing in the gambling sector is regulated by the UK Gambling Commission's licensing conditions and the ASA's advertising codes.
How CasinoBrit2026 Earns Commission
When you click a "Visit Operator" button or affiliate link on this Site and subsequently register an account with the operator, CasinoBrit2026 may receive a commission. This commission is paid by the operator — not by you. There is no additional cost to you as a result of using our affiliate links.
Commission structures vary by operator and may be based on revenue share (a percentage of net revenue generated by referred players), cost per acquisition (a flat fee per qualifying registration), or a hybrid of both.
What Commission Does and Does Not Affect
We take editorial independence seriously. The following principles govern how affiliate relationships interact with our content:
- Operators cannot purchase a higher score or a higher ranking position
- An operator with no affiliate relationship is assessed and listed under exactly the same criteria as one with an active deal
- We do not remove negative findings from reviews in exchange for commercial relationships
- Our editorial team's assessments are conducted independently of our commercial team
- Commission rates are not visible to editorial staff during the review process
Which Links Are Affiliate Links?
All "Visit Operator" buttons in our listings are affiliate links. These links route through tracking parameters that allow operators to attribute registrations to our account. The destination — the operator's own website — is clearly identified in the listing. We do not use misleading link text or disguise the destination of any affiliate link.
Internal links between pages on CasinoBrit2026.com are not affiliate links.
Operators We Work With
We only enter affiliate arrangements with operators that hold a current UK Gambling Commission licence. We do not promote unlicensed operators. The existence of an affiliate relationship is not the sole — or even primary — criterion for listing an operator. All operators must meet our editorial scoring threshold regardless of commercial arrangements.
Regulatory Context
Affiliate marketing in the UK gambling sector is subject to the UKGC's Licence Conditions and Codes of Practice (LCCP), which impose obligations on licensed operators regarding the conduct of their affiliates. We operate in accordance with the relevant advertising standards and do not engage in practices prohibited under UKGC guidance or ASA advertising codes.
Changes to This Disclosure
We will update this page if our affiliate practices change materially. If you have questions about any specific commercial relationship, please contact us via our Contact page.